Combatting the Surge of Disinformation to Hispanic Audiences: The Role of Communicators in Mitigating False Narratives

Online webinar co-produced with PRSA
Thursday, September 19, 2024, 6–7 pm ET

The growing surge in disinformation, particularly during election seasons, poses significant challenges to various communities throughout the U.S. Hispanic audiences, with their unique cultural and linguistic contexts, are particularly vulnerable to these threats. Keeping up with and correcting false news remains a priority. This session will explore the pivotal role of today’s Communicators in combating the surge of disinformation among Hispanic populations.

  • Understanding the Media Landscape: An overview of the types of disinformation that commonly affect Hispanic communities and the platforms where they are most prevalent.

  • Cultural Nuances: Examining the cultural and linguistic factors that make Hispanic audiences unique, and how these can be leveraged to create more effective communication strategies.

  • Trust Building: Tactics for building and maintaining trust within Hispanic communities, including the role of trusted community leaders and influencers.

  • Media Literacy: Enhancing media and news literacy to empower Hispanic audiences to critically evaluate information and recognize false narratives.

  • Case Studies: Insights from successful initiatives and campaigns that have effectively mitigated the spread of disinformation and misinformation in Hispanic communities.

  • Collaborative Approaches: The importance of collaboration between media organizations, community groups, and technology platforms to create a unified front against disinformation and misinformation.

Meet the panel

MODERATOR Natalie Asorey, Senior Lecturer, Department of Public Relations, University of Florida

Sonia V. Diaz, National President, Hispanic Public Relations Association (HPRA); President and Founder, ZAID Communication

portrait Rafael Lama

Rafael Lama, Editor in Chief, GFR Media

Maribel Ferrer, Communications Director, JPMorgan Chase

BECOME A SPONSOR

Thanks to our Sponsors

Thanks to the organizations that provided support for this PRMuseum program: Founding Partners, Edelman and PRSA; Underwriters, Burson and APCO Worldwide; and Sustaining Sponsors, Amazon; Google; the Wallace Foundation; Honeywell; the Page Society; Zeno; The Grossman Group; and the University of Georgia Grady College of Journalism and Mass Communication. Promotional support for this event was also provided by CommPRO.

Founding Partners

logo Edelman
logo PRSA
 

Program Underwriters

logo Burson
logo APCO
 

Sustaining Sponsors

logos for Amazon, Google, Honeywell, Muck Rack, Enbridge, Zeno, Page, The Wallce Foundation, The Grossman Group, and The Grady College of Journalism and mass Communication at University of Georgia