12/11/17 Harold Burson

The Business of Persuasion

"The Business of Persuasion" with Harold Burson

Monday, December 11, 2017, 6:00–8:30 pm
Baruch College CUNY, Newman Library Building, New York

Harold Burson spoke about the early days and legendary growth of Burson-Marsteller and discussed events and practices that spanned his career through present day. Moderated by Mike Fernandez, the event featured Dick Martin as Harold's interviewer. Harold was also joined by Buck Buchwald, his firm's first employee. The event was produced by The Museum of Public Relations and sponsored in part by Burson-Marsteller and Corporate Communication International (CCI).

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